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Centre for Regional and Tourism Research of Denmark Report
Online travel sales on the rise in Europe by 24% from 2006 to 2007 reaching € 49.4 Billion in Europe.
Online travel expenditure is expected to rise another 18% during 2008 and should reach nearly € 67 Billion in 2009.
Countries leading the European online expenditure in travel are:
- UK (30%)
- Germany (19%)
Additional information:
- Direct sales accounted for 65% of the market
- Intermediaries 35%
- Air travel 57%
- Hotels (and other accommodations) 17%
- Package tours 14½%
- Rail 7½%
European travel market to hit 25% of transactions online
A report by PhoCusWright Inc says that the European market on average will hit 25% of transactions carried out online during 2007 - this figure was achieved in the US in 2004.
There are, however some key differences in European markets:-
- UK and German buying patterns are most similar to the US
- France is behind the average thanks to low outbound travel and fewer low cost carriers
- Spain and Italy are further behind thanks to lower broadband access and less internet use (and let’s face it if you live you don’t need to travel so much do you!!)
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