Text Advertising

Text Ads are user-initiated ads that appear within online content when a word is highlighted in a different color, usually with a double underline. When the reader mouse over the word, a small window opens with a text and/or a graphic ad and by clicking on the ad the user is linked to the advertiser's webpage.

Publishers world wide have started offering this, though Middle East based portals are yet to join the band wagon, offering this to clients…