Real Estate Advertising
Rate your real estate marketing agencies chances of success and growth
- 36 percent of those who have been agents for 10 years or longer use online advertising
- 64 percent of those in the business for 10 years or fewer use online ads
- The agents with longer histories in the industry, "are going to lose out pretty soon" because more and more people entering the market are using the Web to find their next home
Study by the National Association of Realtors
- 74 percent of consumers begin the home buying process online
- 75 percent expect their agent to be Internet-savvy
- According to industry analysts Borrell Associates, online now accounts for more than one-third of all consumer media time – making it more difficult for advertisers to reach consumers solely through such traditional media as television and print
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