Global Media Insight - Reaching out to the Nations

Online Recruitment Advertising

Corporates have begun rethinking their recruiting strategies since the last few years. Among the various campaigns, we have been involved in recruitment of Spanish speaking staff for a travel services company from South America. Thus our clients have benefited from our reach across the nations for manpower from any country.

Though figures for middle east is not available, an indication of the growth in online recruitment campaigns can be gauged from total recruitment spending in NA which is estimated to increase 25 percent, from $58 billion in 2008 to $73 billion in 2012. The beneficiaries will be online media and full-service employment agencies. Online spending will increase 43.5 percent to a record high of over $11 billion. Opportunity abounds online: nearly half the job seekers who have Internet access are not using online media to look for a job. The main losers of recruitment revenue will be large-circulation newspapers, which will see their job related revenues decline by 12 percent over the next four years.

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