Keyword Advertising
Keyword advertising is more often text advertising linked to specific words or phrases. Keyword advertising is known by many other terms including PPC, CPA and even cost per CPM.
Google AdWords is the most popular form of Keyword advertising. Google displays search ads specifically targeted to the word(s) typed into a search box. These keyword targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site. This is known as contextual advertising.
Other search engines offering Keyword advertising include Yahoo! Search Marketing, Microsoft Ad Center, and many others. In addition to these many publishers in the Middle East region offer Keyword advertising.
Another segment within this gaining fast popularity is advertising through hyper-links of individual words within the text of a page to small pop-ups displayed by mouse over. Advertising of this type is offered by various publishers using technology offered by companies like Kontera, Vibrant Media and Link Worth.
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