Hospitality Marketing
Hospitality Marketing through internet can be the key for smart hoteliers to generate higher revenues, get more affluent travelers, improve marketing ROIs and out-smart the competition. Our experience shows that Internet-savvy hoteliers with effective online channel strategies in place are the stars even when the economies do poorly.
Though we do not have Middle East regions figures, 83% of travel planning in the U.S. is done online. Online travel planning will only further intensify this year, as travel consumers search for the best deals online.
Internet is the most important distribution and marketing channel in hospitality. In 2008, 37%-38% of all hotel bookings will be generated from the Internet (one-third in 2007, 29% in 2006). At least another third of all hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins, group bookings, etc). All major hotel brands are already generating an excess of 40% of the CRS bookings via their brand websites. By the end of 2010, over 45% of all hotel bookings will be completed online (Merrill Lynch).
Even Europe and Asia Pacific are experiencing an unprecedented growth in Internet adoption rates and are recording a double digit growth in online hotel bookings.
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