Financial Services Marketing
We have been involved in financial services marketing of a wide range of services from forex trading, credit card acquisitions, online stock market trading, promotion of online banking, credit card services, premium banking services.
Financial services are one of the largest advertising categories on the Internet. In North America it accounted for 12% of all US Online advertising, about $1.5 billion of the $12.5 billion total.
eMarketer predicts that financial services sector will increase its online spending this year by 33.3%, to $2 billion, and will reach $3.52 billion in 2011.
Branding financial services online continues to be a major preoccupation of leading banks & financial institutions in Abu Dhabi, Dubai, rest of UAE, Saudi Arabia, Bahrain & Kuwait. Globalization and eroding regulatory barriers have increased the growth potential of the industry and the level of competition, forcing the entire industry to consider new ways to offer value to their increasingly diverse and demanding customers. Our clients from this sector have used our services in online marketing to specific countries in the GCC, as well as throughout the Middle East.
Trends in online banking & financial transactions usage: While trustworthy, specific data regarding Middle East is hard to come across, trends in other markets can certainly be used as a pointer to gauge the Middle East regions trends in online banking & online usage for financial transactions.
Industry analysts estimate that 27 million Americans—one in 10—now do at least some of their banking online, up from 9 million a year earlier. European customers have also moved online. According to Jupiter Communications, one-third of the European online population would bank online while one-tenth will use the Net for trading.
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