Financial Services Marketing
We have been involved in financial services marketing of a wide range of services from forex trading, credit card, online stock market trading, promotion of online banking, credit card services, premium banking services.
Financial services are one of the largest advertising categories on the Internet. In NA it accounted for 12% of all US online advertising, about $1.5 billion of the $12.5 billion total.
eMarketer predicts that financial services sector will increase its online spending this year by 33.3%, to $2 billion, and will reach $3.52 billion in 2010.
Branding financial services online continues to be a major preoccupation of many leading financial services firms. Globalization and eroding regulatory barriers have increased the growth potential of the industry and the level of competition, forcing the entire industry to consider new ways to offer value to their increasingly diverse and demanding customers.
Industry analysts estimate that 27 million Americans—one in 10—now do at least some of their banking online, up from 9 million a year earlier. European customers have also moved online. According to Jupiter Communications, one-third of the European online population would bank online while one-tenth will use the Net for trading.
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