Email Marketing
Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI index of email marketing is 70 percent higher than any other direct-response marketing vehicle. All businesses, both virtual and brick-and-mortar, can benefit from well-executed email marketing.
What are the Benefits of Email Marketing?
Tracking key statistics can give you a valuable snapshot of your email campaign results, Statistics such as: send/receive, open/read, click-through, bounce, unsubscribe, and send-to-a-friend rates help you catch trends and make recommendations for future online marketing communications.
Increase Your Sales Conversions
Every effective sales process requires an element of repetition. Think about a time where you’ve visited a new restaurant after driving past it every day, then decided to give it a try. That’s repetition in action. Capturing an email address gives you a ‘Plan B’ and allows you to follow-up with a prospective customer after they have left your website or location.
Generate Repeat Sales
The immediacy and creativity of email allows you to stay top of mind, building quality relationships with any customer segment. Businesses often focus only on the initial sale and forget about the lifetime value of a customer. Keeping in touch with customers on a regular basis via email generates repeat sales, which can be up to four times more profitable than the initial purchase. A good email advertising campaign builds loyalty, increasing the frequency of repeat purchases from your existing customers.
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