Email Advertising
Products & Services: Up-sell, Cross-sell, Educate
Email provides a great opportunity for you to up-sell, cross-sell, and educate potential customers on your products and services. If you’re selling a service, once a customer has made an initial purchase you can use email to follow up with related services. This basic technique by itself can easily add an extra 30% to your average order value and is used by most major companies online. Use email to announce a product launch, or new addition to your menu of services.
Gain Valuable Feedback from Your Visitors
Customer feedback is an invaluable tool for any business. This helps determine what products and services to provide, who to target, and what the market is willing to pay. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point. By using email as a feedback tool, you can adapt to what the market wants, improving your business and building trust with customers.
Drive Web Users to make of line Purchases, Support Other Channels
59% of email users said that they have made a purchase offline after receiving an email promotion. Why? Sometimes a user will find something they want online but they need it straight away and can’t afford to wait for delivery. Other times, the product might need to be demonstrated and they want to see, touch and feel the item. If you run a conventional offline business you can use email marketing to drive foot traffic through your door.
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