Banner Ads
Online advertising is an effective marketing tool. Our Clients have found it to be efficient in driving sales and also useful in brand-building.
Banner ads are a major component of online ads today and online advertising has evolved beyond the early days of the traditional standard banner (With larger banner ad formats, it is possible to create much bigger impacts).
The Interactive Advertising Bureau recommends the specifications for interactive creatives. Some of the publishers in the region have started following these guidelines. There are four creative banner ad sizes which form the universal ad package. At least few of these banner ads sizes appear in many portals.
Many webportals allow banner ads to be targeted across various parameters like country, geographic sections, etc. In cases where web portals have demographic data, banner ads can be even targeted to specific demographic profiles.
Unlike tradional media interactive media campaigns can be tracked. Thus the number of banner impressions served and number of clicks obtained is always trackable. Some of the ads serving tools give more detailed reports with additional parameters being measured.
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