Banner ads specifications
While various online publishers use banner creative according to their web site design and layout, towards standardizing creative specifications, IAB has brought out the following banner ad creative specifications.
Universal Ad Package Specs
| 300 x 250 IMU - (Medium Rectangle) |
40k |
15 |
| 180 x 150 IMU - (Rectangle) |
40k |
15 |
| 160 x 600 IMU - (Wide Skyscraper) |
40k |
15 |
| 728 x 90 IMU - (Leader board) |
40k |
15 |
Banner Ad Unit Guidelines
Towards meeting the creative requirement of agencies and clients, more creative units are standardized and specified by the IAB.
These IAB Ad Unit Guidelines are intended for use in the creating, planning, buying and selling of interactive marketing and advertising.
However as publishers are free to use creative units according to their like, its important to consult specific publishers to understand their full creative specifications.
NOTE: All dimensions are in pixels.
